Posted in India forum
In the time of easy information accessibility owing to social media explosion, consumers are now more aware and influenced by trends related to their everyday living. As a result, beauty that was considered “fashion” few years back now has a holistic approach where beauty is more focused on wellness today.
Celebrities and influencers who promote beauty products are now more conscious of the consumer’s interests and hence have started endorsing natural and herbal products which have no harmful effects.
Today’s consumers are concerned about the effects of chemicals and are taking a closer look on labels of products to ensure they are making the right choice for the wellness of their own self and family.
